WPP Media Promotes Rishabh G. to Director, Ad Operations

WPP Media has promoted Rishabh G. to Director, Ad Operations, expanding his responsibilities within the media organization’s advertising operations function.

The promotion places Rishabh in a role focused on ad operations at a time when digital advertising workflows are becoming increasingly complex. Campaign execution now involves multiple platforms, formats, data systems, measurement requirements, and programmatic technologies, making operational coordination an important part of media delivery.

Ad operations teams typically work across the technical and executional side of advertising campaigns, supporting areas such as campaign setup, trafficking, quality checks, delivery monitoring, troubleshooting, and performance coordination. The function also connects media planning and buying teams with the technology and platforms used to activate digital campaigns.

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Rishabh’s move to the Director level comes as WPP Media continues to develop its broader media capabilities across data, technology, media management, and delivery. WPP Media’s South Asia organization includes dedicated capabilities covering media management and delivery, data and technology consulting, and connected commerce.

The wider advertising industry is also seeing changes in how ad operations teams work. Automation, artificial intelligence, privacy requirements, increasingly fragmented media environments, and the growing number of advertising platforms are changing campaign execution processes.

For media organizations, these changes require closer coordination between people, technology, data, and operational workflows. Director-level ad operations roles therefore sit at an important intersection between campaign execution and the systems that support digital media delivery.

Rishabh’s promotion adds a senior responsibility to WPP Media’s ad operations function as the company continues operating across an increasingly technology-driven advertising environment. The role reflects the expanding operational requirements involved in managing digital campaigns across multiple channels and platforms.