CreatorOS becomes Nutcake, pairing its established platform with AI-driven data analysis
CreatorOS, the creator marketing platform that has powered campaigns for brands including McDonald's, Three, Crocs, Subway and Channel 4, today announced it has rebranded to Nutcake. Following the recent launch of its AI-powered assistant with the same name, the company is bringing its entire offering under one name.
CreatorOS established its infrastructure for end-to-end creator campaign management in 2022. Rebranding to Nutcake brings this together in one place, combining new AI-powered assistance with the platform's existing infrastructure, automating campaign workflows and analysing performance data for brands and agencies.
Designed to help brands and agencies run creator marketing faster, smarter and with less manual effort, Nutcake automates the operational complexity of influencer marketing across its connected ecosystem of brands and creators.
Also Read: Nexxen Introduces Standardization of Smart TV Home Screen Advertising
“Creator marketing now requires the same levels of insight, data and executional rigour as every other marketing channel. Clients now require sophisticated data to ensure their creator budgets are being optimised, and we needed a new name to boldly reflect this next iteration of our business,” said Tim Mitchell, CEO at Nutcake (previously CreatorOS). “Nutcake combines our proprietary data and established CreatorOS platform, with an agentic AI layer on top that manages administrative tasks faster and delivers deeper content data analysis. We want to help marketers and creators alike to focus on what really matters to them, creating great content that people watch.”
Nutcake combines proprietary data, automation and AI to handle everything from strategy, creator discovery and brief generation through to project management, contracting, payments and content pre-testing, at scale.
Nutcake is free to access for brands and agencies. The platform is designed to scale with the demands of modern marketing teams, whether managing a single creator relationship or running multiple campaigns simultaneously across a roster of partners.
About Nutcake
Nutcake (previously CreatorOS) is an AI-powered creator marketing platform that helps brands and agencies manage influencer and creator campaigns end-to-end.
The platform automates creator workflows including strategy, creator discovery, campaign briefs, outreach, contracts, content approvals, delivery tracking and creator payments. Built on CreatorOS, Nutcake acts as an operating layer for creator marketing teams, helping social, influencer and agency teams run campaigns faster with less manual admin.
The platform enables brands to discover relevant creators, manage multiple partnerships at scale, automatically generate contracts, deliver campaign briefs, streamline content feedback and approvals, and handle payments - all in one place.
Built for modern marketing teams, the platform simplifies the operational complexity of influencer marketing, enabling brands to run campaigns more efficiently while giving creators a clearer, more professional experience when working with brands.
It is designed as a two-sided platform, serving creators with free tools and services to help them monetise their profiles more effectively while also providing access to professional support across pitching ideas to brands, contracting, pricing strategy and content measurement.
The company works in partnership with leading creative agencies in London, including Saatchi & Saatchi, Leo Burnett, Lucky Generals and BBH, helping them build authentic partnerships and deliver measurable results through creator-led marketing.
Founded in 2020 by Tim Mitchell and Will Cookson, initially known as CreatorOS, Nutcake has supported campaigns for global brands including Three, EE, McDonald’s, Crocs, Subway, Channel 4 and Samsung.
