Samsung Ads & Publica by IAS Extend Global CTV Collaboration

Publica by IAS, the leading Connected TV ad server for publishers and smart TV manufacturers, announced the next phase of its multi-year global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetizing video programming across CTV inventory more effectively. Samsung Ads is leveraging Publica's award-winning ad server and unified auction technology to drive yield, maximize CTV ad revenue and deliver a superior customer viewing experience. Publica enables Samsung to give advertisers access to Connected TV inventory on Samsung TV Plus, the Samsung free ad-supported TV (FAST) service with 700 channels streaming in the U.S. and 3,500 worldwide, more than any of the other major FAST platforms. It is the #1 streaming service on the world's #1 TV brand, reaching more than 88 million monthly active users. "Publica's platform has enabled Samsung Ads to grow and become the industry's leading FAST service due to its ease of use, flexibility and enhanced functionality," said Joe Melaragno, Head of Channel Sales, Samsung Ads. "We have deepened our commitment to deliver even more high-quality content for audiences, and our partnership with Publica enables Samsung to maximize inventory value while driving outcomes for advertisers."

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Publica provides Samsung Ads with:

• Advanced Ad Serving: Publica's ad serving technology enables Samsung Ads to provide advertisers with granular controls to target, optimize and deliver a TV-like experience with the precision and transparency of digital.
• Advanced Ad Pod Decisioning: Granular slot-level targeting to guarantee an advertiser first pod placement, or own a pod by brand category with category exclusivity to maximize impact and manage frequency.
• Unified Auctions: Built around the OpenRTB 2.6 framework, Publica centralizes demand sources, enabling Samsung Ads to present inventory more accurately and run a controlled, unified auction that maximizes revenue and optimizes ad breaks for buyers.
• Seamless Ad Experience: Intelligent ad pod construction and seamless, linear TV-like ad breaks deliver an enhanced CTV viewing experience, while improving engagement and retention through deduplication, competitive separation, and greater brand suitability control.

"As a longstanding partner of Samsung Ads, we have been focused on empowering them with industry-leading technology specifically built to maximize revenue while delivering a high-quality seamless ad experience," said Cameron Miille, CRO of Publica by IAS. "As Samsung Ads continues to grow its audience, our solutions will continue to ensure the curation of exceptional CTV ad breaks across their inventory." SOURCE: PRNewswire