Big Happy Expands Unmissable, Story-driven CGI Creative as a Walmart Connect Partner

Mobile ads get about two seconds to make an impression. That's not a lot of runway, and it's exactly what Big Happy strives to solve.

Big Happy is excited to share that it has joined the Walmart Connect Partner Network. As a Partner, we're bringing our unmissable cinematic 3D, CGI and motion-driven storytelling creative to mobile self-service campaigns activated through the Walmart DSP.

Why This Partnership Matters

Walmart reaches customers across stores and digital channels, creating opportunities for suppliers to connect brand experiences with commerce outcomes. This partnership builds on Walmart Connect’s existing brand and creative solutions by giving advertisers another way to bring engaging, custom CGI-powered mobile formats into their campaigns.

By combining these creative capabilities with Walmart’s first-party audiences and closed-loop measurement, advertisers can connect brand storytelling, audience precision and measurable commerce outcomes within the same campaign workflow.

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How It Works

Through custom mobile deal IDs surfaced natively in the Walmart DSP, suppliers and non-endemic brands can activate our full portfolio of mobile formats right inside their existing self-service campaigns.

"Mobile ads have seconds to make an impression, and Big Happy's CGI technology makes that impression last," says Jonathan Frohlinger, Big Happy's CEO. "We help suppliers and non-endemic brands become unforgettable and stay top of mind when consumers are making a decision. Bringing our CGI mobile capabilities into the Walmart DSP gives them a compelling way to tell their story and turn attention into purchase intent with Walmart customers."

And the loop doesn't stop at mobile. Our digital out of home capabilities are also available through the national seat in The Trade Desk (TTD), so audiences exposed to DOOH creative can be retargeted with mobile creative in the Walmart DSP. Real-world awareness, connected directly to retail media activation and measurement.

Depending on scope and approval, we deliver custom mobile creative in under 72 hours and 3D DOOH assets in under 14 days. That kind of turnaround supports pretty much any moment that matters: evergreen and SKU-specific campaigns, product innovation launches, seasonal and tentpole moments, holiday promotions, geo-specific initiatives, all of it.