Partner marketing and sales enablement service provider, Mindmatrix has taken its platform Bridge's personalized asset generation and co-branding capabilities to a whole new level with its video personalization feature.
Bridge already has a strong personalization and asset co-branding engine that allowed users to customize every bit of their sales and marketing communication and engage in co-branding and personalized sales and marketing across multiple media. Bridge's current co-branding capabilites extend across multiple marketing and sales touchpoints including
- Email marketing
- Social media posts
- Print advertising
- Web (Microsites and landing pages)
- Sales presentations
- Proposals
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Now, with the video personalization, users can personalize the intro and outro of videos. This is especially useful in the channel environment where channel partners can add their personal touch to the marketing and sales videos provided by the vendor's corporate marketing team. Bridge allows partners to add a personal touch to the videos by editing the first and last frames to include partner logos and contact information. Plus, this is done automatically by the Bridge platform. This new addition to Bridge's already existing powerful asset co-branding capabilities helps channel partners leverage the corporate brand and also build their local brand.
A next-gen PRM and partner marketing software provider,
Mindmatrix has been focused on helping companies sell more, faster since its inception in 1998. A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ™) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems. Through Bridge, Mindmatrix expands sales ecosystem enablement beyond its traditional boundaries to cover not just Sales Ecosystem Enablement, but also Partner Marketing and Multi-vendor Solutions Management.
SOURCE: PRWeb
