MINT Square and IAS Partner to Offer Streamlined Access to Premium Ad Measurement and Brand Safety for its Global Agency and Advertiser Members
IAS advanced media quality tools are integrated into MINT Square’s offering, making ad verification and brand safety solutions easily accessible to its global membership
MINT Square, a specialist in programmatic advertising, has announced a global partnership with Integral Ad Science (IAS), one of the world’s most trusted media quality companies. The collaboration gives MINT Square's clients direct, streamlined access to IAS's comprehensive suite of tools for ad verification, brand safety, and media quality measurement.
MINT Square members can now leverage IAS’s industry-leading technology across major programmatic platforms, including Active Agent, Adform, and The Trade Desk. The offering, part of MINT Square’s structured membership model Packages, is available to its entire global client base - spanning Europe, North America, and beyond.
The integration will provide mid-market agencies and their clients brand safety, viewability, and fraud protection as a standard campaign component, streamlined directly into existing programmatic workflows and campaign setups. Clients benefit from a seamless integration that reduces operational overhead and allows more budget to be allocated directly to media. Furthermore, the ability to create and activate custom segments allows for improved advertising relevance by targeting high-quality, suitable environments.
Also Read: Cyara Launches Agentic CX Trust Platform
“Our partnership with IAS reflects our continued commitment to act as an enabler for advanced advertising technology", said Christoph Berg, CEO of MINT Square. “By integrating IAS into our membership model, we ensure that brand safety and transparency are easily accessible to our members, helping mid-sized agencies get maximum efficiency and value from their investments through independent, trusted verification.”
About MINT Square
MINT Square is a programmatic advertising specialist, working with brands, agencies, publishers, and data providers to deliver premium digital advertising solutions across markets. We connect clients to high-quality inventory, providing cross-media campaign management and creative services to help brands navigate the rapidly evolving, privacy-first advertising landscape.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global platform that connects AI-powered media quality to real business outcomes - from brand perception to sales lift. We empower brands, agencies, and publishers to drive transparency, reduce waste, and unlock growth across the open web, social, CTV, and audio. By transforming massive data scale into actionable intelligence, IAS helps marketers optimize global campaigns in real-time to maximize the return on every media dollar invested.
