Refinery89 Collaborates with Brand Metrics to Power Global Brand Growth Through Brandformance
Refinery89, the leading international AdTech platform in Europe and LATAM, has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology.
The collaboration enhances Refinery89's Brandformance solution with real time brand lift data, giving advertisers and agencies worldwide a mid-funnel snapshot of consumer perception, while a campaign is still running.
As advertisers globally grapple with proving tangible outcomes from their campaigns, 7 out of 10 brands are prioritising effectiveness. Brandformance, which bridges the gap between awareness and performance is becoming increasingly important for marketers to do this, maximising their budgets and proving how campaigns achieve the results they need.
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Refinery89’s Brandformance solution helps achieve these goals. Advertisers running campaigns with Refinery89 to optimise their targeting and efficiency across a boutique publisher network can understand impact through brand metrics as part of their brandformance strategy. These insights help define the brand’s standing with its audience before the campaign starts. Once it’s live, questionnaires capture real-time user sentiment across awareness, consideration, preference, and purchase intent, using Brand Metrics’ technology.
For advertisers, this goes beyond a simple metrics report. It is a live optimisation tool that provides strong insight into which stage of the customer journey a user sits in, and what is likely to move them to the next one. Messaging, creatives, and targeting can all be adjusted in the moment, boosting ROI and long-term brand growth through increased brand preference and purchase intent.
"Working with Brand Metrics elevates our Brandformance solution to an advanced tool that helps brands truly reach the right audience, building on a framework that pushes users from being aware of a brand to actually connecting with it, ultimately being the driver for lower funnel results. Thanks to Brand Metrics’ technology, we can tell a brand exactly where its audience stands on awareness, consideration, preference and purchase intent, and benchmark that against thousands of other campaigns. That turns brandformance from a strategic idea into something brands can actually track and act on in real time, removing the guesswork." said Gijs Witteveen, Head of Commercial Operations at Refinery89.
"Refinery89's Brandformance approach reflects exactly the shift we're seeing across the market. Advertisers no longer want to choose between building their brand and driving performance, they want to do both, and they want proof it's working while the campaign is still live. By embedding our brand lift measurement technology, Refinery89 is giving advertisers and agencies across Europe and LATAM genuine mid-funnel visibility across their campaigns. We're proud to be powering that shift, and excited to see the partnership scale." - Anders Lithner, CEO, Brand Metrics.
The partnership has already rolled out and is now expanding across Europe and LATAM, with Brand Lift Studies available to advertisers as part of Refinery89's Brandformance solution. As the AdTech platform continues to scale and increase its offer of premium ad inventory through a brand-safe publisher network, the collaboration strengthens Refinery89’s ability to help brands and agencies measure and act on real impact across every market where they operate.
About Refinery89
Refinery89 is a leading international AdTech company and the #1 partner for publishers across Europe and LATAM. Bridging the gap between premium supply and global demand through a powerhouse combination of proprietary technology and human expertise.
For publishers, the "Single Tag" and "Monetize APP SDK" provide a seamless, transparent gateway to maximize ad revenue at scale. For brands and agencies, the "Brandformance" framework delivers proven high-impact campaigns backed by deep data insights and real-time decision-making.
As a Google Certified Publishing Partner and an active IAB member, Refinery89 is committed to a transparent, scalable, and high-performance digital ecosystem. Refining the future of digital success for partners worldwide.
About Brand Metrics
Brand Metrics is the world's leading brand outcomes platform, combining the world's largest brand outcomes measurement capability with a market-leading prediction technology under one outcomes standard.
Trusted by many of the world's leading publishers and broadcasters, our technology delivers simple, consistent brand lift measurement, even on the smallest campaigns, helping prove the value of their inventory. Agencies and advertisers use our prediction technology to know what a campaign will achieve before it runs, and to optimise it while it's live.
