Insights

Discover the 2027 performance marketing trends shaping digital advertising, from closed-loop measurement and AI-driven bidding to CTV attribution and GEO.

Discover how advertisers can use a multi-DSP strategy to improve media diversification, measure incrementality, reduce audience overlap.

Home services marketers must look beyond CPL, CTR and lead volume to measure lead quality, booked jobs, revenue growth and marketing ROI.

Faster landing-page production can accelerate testing, but without strong measurement discipline, performance teams risk drawing unreliable conclusions

Limelight’s James MacDonald explores how publishers and advertisers can adopt AI thoughtfully to improve programmatic workflows, bidding and inventory quality.

Advertising Week New York explores how marketers can cut through advertising trends and focus on the questions that matter for media investments.

Google Ad Manager will shift display ad impressions to begin-to-render measurement in February 2027, making ad rendering speed more important for publishers.

Telecom operators face a strategic crossroads as network investments generate value for hyperscalers, OTT players and digital platforms.

The YouTube-as-TV debate often focuses on audience perception, but the discussion may matter less than how advertisers and the industry define TV.

Brands must build credibility, partnerships and third-party validation to move from search visibility to AI-driven recommendations.

AI adoption is moving from experimentation to accountability as organizations increasingly measure agentic AI by revenue, cost savings, and operational impact.

Multimodal AI gains intelligence by learning across text, images, audio, and structured data, creating relationships that single-input models cannot replicate.