News

Sinch AB (publ) announces that Rich Communication Services (RCS) is now available as part of its native integration with SAP Engagement Cloud.

Moloco partners with Haus to expand incrementality measurement for mobile app & performance CTV campaigns, helping brands assess advertising's impact.

StackAdapt expands audio advertising with podcast-level targeting, exclusions & content reporting to improve campaign precision & transparency across streaming.

AdXact partners with VIOOH to expand programmatic DOOH inventory access, helping advertisers manage and optimize campaigns through one DSP.

Demand Spring aligns strategy and implementation to help CMOs strengthen growth, modernize revenue operations, optimize martech and drive pipeline with AI.

Magnite and LG Ad Solutions extend their CTV ad-serving partnership, enabling agentic buying of LG Home Screen inventory through Magnite’s Seller Agent.

TripleLift partners with Uber Advertising to extend Uber’s first-party audiences across the open internet through curated PMP deals.

Haus partners with OpenAI to enable geo-based incrementality testing, helping advertisers measure the impact of campaigns launched on ChatGPT Ads.

Movable Ink launches headless marketing capabilities powered by its MCP Server and AI assistants, enabling flexible campaign management across owned channels.

Intent IQ launches BidPulse, a patent-pending methodology to measure online identifier accuracy and assess identity signal quality in programmatic advertising.

InMobi introduces Mobius, a unified intelligence system that uses AI-driven decisioning and measured outcomes across its advertising stack.

Olyzon launches its agentic advertising orchestration platform, helping agencies and brands manage media budgets across CTV, digital and other channels.