FordDirect Launches Team Velocity® Platform Solution, the First Integrated Retailing Program
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Team Velocity and FordDirect announced a strategic partnership at the NADA show in Dallas. The all-new Platform Solution Program offers Ford and Lincoln dealerships an integrated retailing solution powered by Apollo CXP, Team Velocity's industry-leading customer experience platform, along with OEM data through FordDirect. Apollo seamlessly automates and personalizes the car buying and vehicle ownership experience, allowing more than 3,600 Ford and Lincoln dealerships to utilize intelligent marketing technology to grow their businesses. Designed to fulfill the vision of a more personalized and frictionless customer experience, the innovative program gives dealers and retailers a choice to work with a single provider to unify their website, advertising, and retention strategies.
"FordDirect hand-selects companies to help serve their dealerships nationwide," says David Boice, Co-Founder and CEO of Team Velocity. "The Team Velocity Platform Solution Program uniquely integrates the customer journey through a single tech platform. We are honored that FordDirect selected us as their partner in delivering an integrated, personalized, and automated product that streamlines the customer journey. Customers long for seamless and connected experiences at scale from both online and offline channels. We created Apollo to provide just that."
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Team Velocity pairs industry-leading automated technology with unmatched customer service, giving dealerships the tools needed to exceed expectations. Dealers who make the switch gain access to Apollo's full suite of offerings, including:
- Apollo Sites: An intelligent website platform that seamlessly integrates with the DMS to provide personalized experiences at every touchpoint.
- Apollo Ads: Team Velocity's industry-leading digital advertising technology uses artificial intelligence to create, deploy, and update payment-based ads from start to finish on every make, model, and trim available for purchase.
- Smart Communications: Designed to help you move more customers down the transaction funnel, Apollo is equipped with intelligent, action-based email technology that converts passive shoppers into active leads through personalized one-to-one communications for sales and service.
- Apollo Transact: Transact is a digital retailing solution built natively into the Apollo Sites platform, allowing customers to complete their vehicle purchase online and schedule delivery with ease.
- Perfect Prospect® Data Mining: Apollo takes traditional equity mining to the next level by identifying in-market customers who are ready to buy, lease, or service with your dealership now. Perfect Prospects are presented as scored opportunities and receive automated Smart Communications to drive conversions.
- Command Center: Apollo includes a detailed snapshot of all your Perfect Prospects, including customers in equity, due for service, and even active shoppers, giving dealers valuable insights in real time. The Command Center also includes a robust Customer Journey Report to view every engagement throughout the purchasing journey for deeper insights into shopping behavior, lead generation, and retention strategies.
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