Stravito Launches AI Persona Builder: Teams Can Now Build Their Own AI Personas in Minutes
New AI Persona Builder enables teams to create AI personas from their own research, showing the sources behind every trait and flagging any gaps or inconsistencies.
Stravito, the customer intelligence platform helping global brands understand their customers, validate ideas, and make better decisions, introduced AI Persona Builder, a tool that turns a company's own research into bespoke, interactive AI personas in minutes, with every claim traceable to the research behind it. Marketing and insights teams can interview the personas and test campaigns, products, and strategic ideas against them, with the confidence that every claim can be sourced and checked to inform commercial decisions.
Built on Stravito’s Glass Box AI principles for transparent and explainable AI, AI Persona Builder answers the question, “How can I know that I can trust the AI persona I’ve created?” Unlike generic AI or simulated customer intelligence tools that build personas from unknown web data, Stravito AI Persona Builder creates AI personas from a company's own research and shows its work: each trait is scored against that research, linked to its exact source, and flagged as contested when sources disagree. Where the research doesn't cover something, the persona says so rather than inventing an answer.
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Thor Olof Philogène, Founder and CEO of Stravito, comments: "As AI personas become more prevalent across marketing and insights teams, companies need to know whether they can rely on them. That's why we built AI Persona Builder to be a glass box, not a black box: you can see the research behind every answer, how strongly it's backed, and where it leaves room for interpretation. That transparency is what turns an AI persona into a decision-support resource teams can actually trust, whether they're briefing creatives, pressure-testing packaging redesigns, or planning a new launch."
Because the evidence is always visible, AI Persona Builder works wherever a company's research starts. A full segmentation study can generate a richly evidenced persona in minutes, while a smaller number of reports, interviews, collections and videos can still create a useful persona, honest about where it is inferring. In every case, AI Persona Builder complements a segmentation study rather than replacing it, and the persona is always as strong as the evidence behind it.
How AI Persona Builder Works
AI Persona Builder creates each persona with two specialized agents. The first agent acts as a senior consumer insights expert, reading every document and writing a detailed, evidence-cited profile. The second agent restructures that prose into clean trait cards, while being forbidden from adding, removing, merging, or re-scoring any of that output. Separating the thinking from the structuring ensures that the AI personas are both insightful and consistent.
Users build them through a short guided flow: define who the persona represents and attach the research, generate the profile with the agents, then review and refine it before publishing. Once live, the persona can be interviewed and tested against ideas instantly, with everyone who uses it able to see the research it was based on, the recency of the research, and the topics it knows about.
AI Persona Builder expands on Stravito AI Personas, introduced last year to transform how marketing and insights teams interact with their static consumer research. General availability is planned for Q4 2026.
About Stravito
Stravito is the Customer Intelligence Platform global brands trust to understand their customers, validate ideas, and make better decisions with AI grounded in their research.
Built for insights and marketing teams, Stravito pairs best-in-class AI with human expertise to apply vetted knowledge in decision-critical moments. The platform unifies research in a secure space. Teams ask strategic questions and receive synthesized, source-cited answers through Stravito AI Assistant. AI Personas, built from each organization’s segmentation studies, simulate consumer perspectives, enabling teams to pressure-test products, campaigns, and strategies before investment is committed.
Founded in Sweden in 2017, Stravito is used by global leaders including Nestlé and Comcast. The company is ISO 27001 certified, SOC 2 Type II attested, and has been recognized in the Financial Times’ FT 1000 list of Europe’s fastest-growing companies.
