Akeneo Names Edouard Dewulf as Senior Director, Global Center of Excellence

Akeneo has appointed Edouard Dewulf as Senior Director, Global Center of Excellence, adding digital commerce and enterprise transformation experience to its leadership team. Dewulf will focus on strengthening Akeneo’s ability to support enterprise customers through complex product experience and product data initiatives.

Dewulf joins Akeneo after seven years at Accenture Song, where he worked on digital, commerce, and Product Experience Management transformation initiatives for large global organizations. He brings more than 15 years of experience in digital services and has also worked with Akeneo from the partner side, giving him prior experience with the company’s technology and customer environment.

In his new role, Dewulf will work across Akeneo’s Global Center of Excellence and its Forward Deployed Engineers. The function is designed to bring technical and transformation expertise closer to enterprise customers as they implement and scale product information and commerce technologies.

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The appointment comes as product data becomes increasingly important to digital commerce operations. Brands, manufacturers, distributors, and retailers are managing product information across a growing number of digital channels, while artificial intelligence is changing how products are discovered, evaluated, and brought to market.

Akeneo has been expanding its technology capabilities in response to these changes. During 2026, the company acquired PricingHUB to bring product information and pricing together within its Product Cloud platform. It also introduced Agentic Ziggy, an agentic interface designed to coordinate specialized AI agents across product data workflows.

Dewulf’s appointment therefore adds a dedicated layer of technical and transformation expertise as Akeneo works with enterprise organizations navigating increasingly complex commerce environments.

His experience across digital services, commerce transformation, and Product Experience Management places the Global Center of Excellence within a broader industry shift toward connecting product data, technology, and AI with day-to-day commerce operations.