Ansira Announces Appointment of Catie Cryder as Chief Media Officer

Ansira has appointed Catie Cryder as Chief Media Officer, expanding her leadership responsibilities as the marketing services company strengthens its media capabilities and advances its full-funnel activation strategy.

In her expanded role, Cryder will report to Chief Operating Officer Oded Benyo and continue leading the company’s media and experience platform teams. These teams oversee media strategy, operations and buying, owned and earned media, aggregate media, and the technology supporting scalable campaign delivery.

Cryder joined Ansira in 2022 as Executive Vice President of Media. During her tenure, she has led through organizational changes while maintaining continuity across the media team. Earlier in 2026, she also assumed leadership of the experience platform team, bringing additional capabilities under her remit.

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Her appointment reflects Ansira’s focus on connecting media, technology, and data to deliver a more integrated experience for clients. The company is also emphasizing practical AI adoption and talent development as part of its efforts to improve campaign execution and team capabilities.

Commenting on the appointment, Ansira CEO Paul Tibbitt highlighted Cryder’s understanding of client needs and her forward-looking approach to developing the company’s solutions.

The move comes as marketing organizations increasingly seek connected activation strategies that bring different channels and technologies together. By expanding Cryder’s remit, Ansira is aligning its media and experience capabilities under a broader leadership structure.