Screen On Demand Appoints Jan Heumüller as Managing Director EMEA

Screen On Demand (SoD) has appointed Jan Heumüller as Managing Director EMEA to lead its international expansion and support the company’s growth across European markets. Heumüller takes on the role after nearly eight years at Ogury, where he most recently served as Managing Director Central Europe.

At Ogury, Heumüller helped establish and grow the business across the DACH and Central European markets. His experience also includes leadership positions at DataXu, TabMo, Ybrant Digital, and dacoma. He brings more than 20 years of experience in the international digital advertising and adtech industry.

In his new position, Heumüller will focus on developing SoD’s business in additional European markets while supporting its existing operations outside Germany. The company plans to prioritize expansion in the Benelux countries and the Nordic region, with these markets forming part of its next phase of international growth.

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SoD already operates in Germany, Austria, Switzerland, France, and the United Kingdom. Its advertising offering spans mobile, web, digital out-of-home (DOOH), and Connected TV, bringing multiple screen-based channels together for advertisers.

The appointment comes as digital advertising companies look to expand their geographic reach and offer integrated solutions across an increasingly fragmented media environment. Heumüller’s experience in building regional businesses and leading international operations will be central to SoD’s efforts to extend its presence across Europe.