Arrowfly Appoints Jeff Cheatham as Vice President of Business Development

Arrowfly has appointed Jeff Cheatham as Vice President of Business Development, adding a new senior commercial leadership role as the company continues to build its business development function.

Cheatham brings experience across business development, growth strategy, partnerships, and consulting. His professional background includes work with organizations focused on helping businesses develop their commercial operations and identify opportunities for expansion. Public professional listings place Cheatham with Arrowfly in the Greater Chicago area.

His experience also includes work within the franchise and business consulting ecosystem. In a 2022 article for Entrepreneur, Cheatham discussed how consulting and development firms can support franchise businesses through areas including lead generation, marketing, operational support, and expansion strategy.

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At Arrowfly, his new role will focus on business development, including identifying growth opportunities, building relationships, and developing partnerships that can support the company's commercial objectives.

The appointment comes at a time when business development roles are increasingly connected to marketing, partnerships, customer acquisition, and revenue strategy. Companies operating in technology and business services are bringing these functions closer together as buying processes become more complex and organizations look for more integrated approaches to growth.

Cheatham's background across consulting and business development gives him experience working at the intersection of commercial strategy and organizational growth. His move into the Vice President of Business Development role adds that experience to Arrowfly's leadership structure.

For Arrowfly, the appointment represents an expansion of its senior business development function. For Cheatham, the move marks another step into a leadership role focused on building commercial relationships and identifying new business opportunities.

The appointment also reflects the broader evolution of business development, where relationship management, strategic partnerships, market development, and revenue generation increasingly overlap within B2B organizations.