Attentive Promotes Eric Miao to Chief Executive Officer

Attentive has promoted co-founder Eric Miao to Chief Executive Officer, placing a founding team member at the helm as the marketing technology company continues to expand its focus on AI-powered customer engagement.

Miao has been with Attentive since its early stages and has held several leadership roles across the company. Before taking the CEO position, he served as Chief Strategy Officer and Chief Product Officer, where he was involved in the company's product and AI strategy. His earlier work included creating and leading Attentive's customer success organization.

The leadership transition comes as Attentive moves beyond its origins in SMS marketing toward a broader omnichannel marketing platform spanning SMS, email, RCS, push notifications, and AI-based capabilities. The company has been increasing its investment in AI systems designed to help marketers use customer signals for audience segmentation, campaign planning, reporting, and personalization.

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Miao's appointment also comes after a period of significant product development around agentic AI. In May, Attentive outlined a roadmap that included AI Campaigns, Predictive Analytics, Reporting Agent, and expanded Brand Voice capabilities. More recently, the company introduced additional AI functionality focused on customer lifecycle intelligence, including product affinity, RFM analysis, and customer lifetime value.

As CEO, Miao is expected to guide the company's next phase around AI and personalized marketing. His background across product, customer success, strategy, and AI places the leadership transition closely alongside Attentive's shift toward technology that can interpret customer data and support more automated marketing decisions.

The change also marks a leadership transition from Amit Jhawar, who had been serving as Attentive's CEO. Earlier in 2026, Jhawar was the company's CEO while Miao served as Chief Strategy Officer and Chief Product Officer.

For the broader MarTech industry, the move reflects how AI is increasingly influencing the leadership and product strategies of customer engagement platforms, particularly as marketers look for ways to combine first-party data, personalization, automation, and human oversight.