Avanade Names Nicole Forsbrey as Chief Marketing Officer
Avanade has named Nicole Forsbrey Kivotos as Chief Marketing Officer, bringing an experienced marketing leader into the company’s senior marketing function as the technology services sector continues to evolve around digital transformation, AI, and changing customer expectations.
Forsbrey Kivotos has built her career across marketing, digital transformation, demand generation, and marketing effectiveness. Her experience at Avanade has included work across digital and marketing effectiveness, giving her familiarity with the company’s marketing organization and its approach to engaging enterprise audiences.
Before her work at Avanade, Forsbrey Kivotos held marketing and communications responsibilities at Accenture. Her public profile identifies earlier experience as a Mid Market Demand Generation lead within Accenture Marketing and Communications.
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Her experience also includes digital marketing initiatives and global website transformation work at Avanade. In a previous post, she discussed her involvement in the company’s global website project, including strategy, digital marketing, technology, and collaboration between marketing and IT teams.
The CMO role comes at a time when technology services companies are placing greater emphasis on how marketing connects brand positioning, demand generation, customer experience, digital channels, and business growth. The increasing adoption of AI is also changing how enterprise technology providers communicate their capabilities and engage decision-makers.
Forsbrey Kivotos’ background across marketing effectiveness and digital initiatives positions her within these broader shifts. Her familiarity with Avanade’s marketing operations also provides continuity as she takes on the CMO responsibility.
The appointment adds a new chapter to her career at the company and places marketing leadership within Avanade’s broader focus on helping organizations navigate technology, digital transformation, and emerging AI capabilities.
