Azerion’s Hawk DSP appoints Yahoo’s James Fenn as enterprise business director
Hawk (an Azerion company) has appointed James Fenn as enterprise business director; the expansion of its senior UK team is in response to increased demand as advertisers scale their investment in programmatic omnichannel.
Fenn joins from Yahoo, where he led the client direct team and most recently relaunched the company’s independent agency group. He brings almost two decades of adtech experience to Hawk; Previous roles also include senior agency lead at Verizon, AOL and senior account executive at Microsoft.
European DSP Hawk is extending its footprint in the UK and Europe, winning advertisers that want omnichannel reach from a single, curated source, combined with high-growth channels such as digital out-of-home (DOOH), audio, and connected TV (CTV). Fenn will focus on further developing direct relationships with advertisers and enterprise clients, as well as independent agencies in the UK.
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Audrey Boisumeau, VP enterprise solutions UK and US at Hawk, says: “With extensive experience in DSP sales, James brings a deep understanding of how agencies are evolving their programmatic approach as consumers’ attention shifts towards emerging channels such as DOOH and audio. As the demand for Hawk continues to grow, his expertise will be instrumental in helping our agency partners navigate this changing landscape, while supporting them in making the most of the platform’s omnichannel and measurement capabilities. As we continue to accelerate our growth in the UK, James will play a key role in strengthening our agency relationships, as well as helping to scale our enterprise offering.”
Fenn says: “Hawk’s growth reflects Azerion’s drive to bring specialist businesses together into a single, curated platform. Adding engaging, high-attention channels into the model delivers audiences that are genuinely present and receptive, ultimately driving real performance that has a positive impact on business outcomes. The overall result is a welcome antidote to mounting industry concerns including fraud, bots and ad-blindness. I’m looking forward to playing a part in Hawk’s ongoing success story.
About Azerion
Founded in 2014, Azerion is one of Europe's leading digital advertising media and entertainment platforms. Azerion delivers global audiences to advertisers in a simple and cost-effective manner, thanks to its proprietary technology, in a safe, engaging, and high-quality environment, leveraging its strategic portfolio of owned and operated content, as well as entertainment partners and other digital publishers. With roots in Europe and its headquarters in Amsterdam, Azerion has commercial teams based in over 17 countries worldwide to closely support our clients and partners in finding and executing creative ways to truly make an impact through advertising.
