BMC Helix Promotes Riccardo Sponza to Sr. Director of Demand Marketing International

BMC Helix has promoted Riccardo Sponza to Senior Director of Demand Marketing, International, expanding his responsibilities across demand generation and marketing activities in international markets.

Sponza brings more than a decade of experience in marketing and senior leadership roles. His professional background includes work across marketing strategy, demand generation, digital initiatives, and go-to-market activities. His experience also includes a focus on technology and enterprise audiences.

In his new role, Sponza will focus on international demand marketing, supporting activities designed to engage prospective customers and build demand across markets outside the company’s primary domestic operations. The position places demand generation within a broader international marketing structure as B2B technology companies increasingly coordinate regional campaigns, digital channels, content, and sales engagement.

Also Read: NiCE Names Jennifer Karr as Director, Demand Generation Integrated Programs

The move comes as B2B technology marketing teams continue to place greater emphasis on measurable demand generation. Marketing organizations are increasingly using customer data, digital engagement, account-based approaches, and marketing automation to connect campaigns with sales and revenue objectives.

BMC Helix is operating as an independent company following an agreement announced in June 2026 for Montagu to acquire a majority stake from BMC Software, with KKR retaining a minority interest. The company focuses on ServiceOps and AI-enabled service and operations management for enterprise organizations.

BMC Helix's marketing organization is led globally by Jake Adger, whose remit includes go-to-market strategy, product marketing, growth, communications, customer marketing, and GTM operations.

Sponza's expanded role adds international demand marketing leadership as BMC Helix continues to develop its marketing organization and engage enterprise technology audiences across different regions.