Canva Names Renata Bertram as Global Head of Field Marketing

Canva has appointed Renata Bertram as Global Head of Field Marketing, adding a new senior marketing role as the company continues to expand its focus on business and enterprise customers.

Bertram brings extensive B2B marketing experience to the role. Before joining Canva, she served as Chief Marketing Officer for Salesforce in Australia and New Zealand, where her work covered marketing strategy and customer engagement. Salesforce has also featured Bertram in discussions around AI, marketing and the changing role of technology in business.

In her new position at Canva, Bertram will work with the field marketing organisation to support the company's engagement with businesses across markets. Field marketing typically connects global marketing strategy with regional and local execution, including campaigns, events, customer engagement and demand generation.

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The appointment comes as Canva continues to develop its business offering alongside its established presence among individual and creative users. In her announcement, Bertram said she would be working with Meghan Gendelman and the broader team as Canva continues to build its presence with organisations.

Her move also comes at a time when B2B marketing teams are increasingly balancing brand activity with measurable pipeline and customer engagement. Field marketing has become an important link between central marketing teams, sales organisations and regional markets, particularly for companies operating across multiple geographies.

Bertram's previous experience includes senior marketing leadership at Salesforce, where she worked across the ANZ market, as well as involvement in industry discussions around AI and marketing.

At Canva, her new remit places her within the company's broader business marketing efforts. The role will bring together regional market activity and global field marketing priorities as Canva continues to engage organisations and business decision-makers across different markets.