Sapna Chadha Takes on VP Role at Google for APAC Ads Go-to-Market

Google has appointed Sapna Chadha as Vice President, Asia Pacific Ads Go-to-Market Strategy & Operations, expanding her responsibilities across the company’s advertising business in the region.

In her new role, Chadha will focus on go-to-market strategy and operations for Google’s advertising business across Asia Pacific. The position brings together strategic planning, operational execution, and regional market priorities as the advertising landscape continues to change across APAC.

Chadha has held several leadership positions at Google, with experience across advertising, marketing, and regional business operations. Her work has included responsibilities spanning Google's advertising business and its commercial activities across Asia Pacific.

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The new role comes as advertisers across the region navigate changes in consumer behavior, media consumption, privacy, measurement, and the growing use of AI in advertising. APAC also represents a diverse collection of markets, requiring advertising strategies to account for differences in digital adoption, economic conditions, consumer preferences, and regulatory environments.

Go-to-market strategy and operations have become increasingly important as advertising platforms expand their technology and product portfolios. Regional teams need to align product priorities with market requirements while coordinating sales, marketing, partnerships, and customer-facing operations.

For Google, Chadha’s expanded remit places her at the intersection of these priorities across APAC. Her focus will involve supporting how the company approaches advertising markets across the region and coordinates go-to-market activities.

The appointment also comes as AI continues to influence advertising platforms and the way marketers plan and measure campaigns. Advertisers are increasingly evaluating how automation, data, audience signals, and AI-powered tools can be incorporated into their marketing strategies.

Chadha’s new position adds regional leadership to Google’s advertising organization at a time when APAC markets are experiencing continued changes in digital advertising and technology adoption.

Her move into the Vice President, Asia Pacific Ads Go-to-Market Strategy & Operations role marks an expanded focus on regional strategy and operational leadership within Google’s advertising business.