WPP Media Names Madhavi Mishra Vice President, Client Investments, Marketplace and Partnerships

WPP Media has appointed Madhavi Mishra as Vice President - Client Investments, Marketplace and Partnerships for India. Bringing experience across digital advertising sales, agency relations, and strategic media partnerships.

Mishra joins WPP Media from JioHotstar, where she worked across digital advertising sales and agency relationships. In her most recent role as Digital Ad Sales Manager, she managed client relationships across the automotive, paints, and infrastructure sectors, working with brands including Tata Motors, Volkswagen, Asian Paints, Pidilite, and UltraTech.

During her time at JioHotstar, her responsibilities included developing sales strategies, securing joint business plans, supporting campaign measurement, and identifying revenue opportunities. She also worked on sponsorships and brand partnerships associated with properties such as Dhurandhar, the Oscars, and MasterChef Australia.

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Before JioHotstar, Mishra held a role at Paytm Ads, managing digital advertising sales and strategic partnerships in the media and entertainment category. She also worked at Times Network Digital, handling direct and programmatic advertising sales across western and southern India.

In her new position, Mishra will focus on client investments, marketplace initiatives, and strategic media partnerships across India. Her experience across the publisher and digital platform side of advertising brings a commercial perspective to the agency environment.

The appointment comes as media agencies and advertisers increasingly focus on optimizing media investments, strengthening publisher relationships, and developing integrated campaign strategies. With digital, television, and connected TV continuing to evolve, collaboration between agencies, platforms, and brands remains important to media planning and execution.