Havas Media Network Promotes Alex Feldman to Executive Vice President, Product Management

Havas Media Network has promoted Alex Feldman to Executive Vice President, Product Management, marking a new step in his career with the media agency network.

The move reflects the growing importance of product leadership as media agencies expand their use of data, technology, and analytics to support advertising and marketing strategies.

Feldman has previously held a senior product management and innovation position at Havas Media Group. His work has been associated with product development and innovation across the media business, with a focus on areas including strategy, planning, and activation. His background also includes experience in advertising and media, including roles at Viacom and MagnaGlobal.

The expanded leadership role comes at a time when agencies are under pressure to develop technology and data capabilities that can respond to increasingly complex client needs. Advertisers are looking for better ways to connect audience insights, media planning, campaign activation, and measurement, while also improving the consistency of their marketing investments.

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Havas Media Network has been developing its Converged.AI operating model, which brings together media, data, technology, and creative capabilities. Product management plays an important role in translating these capabilities into tools and solutions that can support agency teams and client requirements.

As Executive Vice President, Product Management, Feldman will take on a senior role in the network's product function. The appointment highlights how product strategy is becoming an increasingly important part of agency leadership as the media landscape evolves.