Constructor Appoints Daniela Pugna as Demand Generation Manager

Constructor has appointed Daniela Pugna as Demand Generation Manager, adding to its marketing team as the company continues to develop its presence in the ecommerce search and product discovery market.

In her new role, Pugna will focus on demand generation activities designed to support audience engagement and pipeline development. The position connects campaign execution with functions including content, product marketing, events, partnerships, and sales.

Demand generation has become an increasingly important function for B2B technology companies as buyers conduct more research independently before engaging with sales teams. Marketing organizations are consequently placing greater emphasis on creating targeted campaigns, building awareness within specific markets, and developing qualified opportunities throughout the buying journey.

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Constructor operates a platform focused on ecommerce search and product discovery, with capabilities spanning search, browse, recommendations, retail media, and AI-powered shopping experiences. The company says its technology processes more than 400 billion requests annually across its customer base.

The company's approach to demand generation also reflects the specialized nature of its market. Constructor sells technology to brands and retailers, meaning its marketing efforts need to address ecommerce teams, digital leaders, merchandising functions, and other stakeholders involved in online shopping experiences.

The demand generation role at Constructor includes coordinating global campaigns across channels such as email and webinars, while working with marketing and sales teams to develop pipeline. The position also calls for experience across North American and European markets, reflecting the company's international customer base.

Pugna's appointment comes as B2B marketing teams increasingly connect demand generation with broader revenue operations. Campaign performance, audience quality, content engagement, and sales alignment are becoming closely linked as companies seek clearer visibility into how marketing activity contributes to pipeline.

For Constructor, the appointment adds dedicated marketing responsibility around demand creation and campaign coordination as ecommerce technology continues to evolve alongside AI, personalization, and changing consumer discovery behaviors.