Criteo Names Rebecca Bonell Woolcott as VP, Global Supply

Criteo has appointed Rebecca Bonell Woolcott as Vice President, Global Supply, adding a senior leader to a function that plays an important role in the digital advertising ecosystem.

The appointment comes as the advertising industry continues to evolve around commerce media, programmatic buying, and the growing importance of transparent access to advertising inventory. Supply-side operations are central to connecting publishers and media owners with advertisers seeking relevant audiences across digital channels.

In digital advertising, global supply leadership typically involves managing publisher relationships, developing supply partnerships, and supporting the quality and efficiency of advertising inventory. These responsibilities are becoming increasingly important as advertisers seek greater transparency into where their ads appear and how media investments perform.

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Criteo operates in commerce media and advertising technology, helping brands, retailers, and publishers connect advertising with shopping behavior and commerce data. Its business spans commerce media solutions and technology that supports advertising across the open internet and retail media environments.

As retail media networks expand and advertisers diversify their media investments, companies operating in the advertising supply chain face new opportunities and operational challenges. They must balance access to valuable inventory with campaign performance, data quality, and clear measurement.

The growing use of automation and artificial intelligence is also changing how advertising transactions are managed and optimized. As buying processes become more data-driven, strong supply partnerships and effective inventory management remain important to maintaining campaign quality and supporting advertiser needs.

Bonell Woolcott's appointment highlights the continuing importance of supply-side leadership as advertising technology companies adapt to changes in media buying and commerce-driven advertising. Coordinating global supply relationships can help organizations respond to shifting advertiser requirements while supporting publishers and retail media partners.