Demand AI Promotes Connor Akey to VP of Product Management

Demand AI has promoted Connor Akey to Vice President of Product Management, expanding his responsibilities within the company’s product organization. Akey moves into the role after leading Demand AI’s worldwide operations teams.

According to Demand AI’s announcement, Akey will bring his experience across operations, customer needs, and technical functions to the product development team. His new responsibilities will focus on supporting product development and helping connect product decisions with customer requirements.

The promotion comes as B2B marketing technology companies continue to develop products around artificial intelligence, data, automation, and buyer intelligence. Product management has become increasingly important in this environment, with teams required to balance technology development with practical requirements from marketers, sales teams, and business users.

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For AI-focused marketing platforms, this can involve coordinating product strategy with changing customer expectations while ensuring that new capabilities fit into existing marketing and go-to-market workflows. Product leaders also increasingly work across engineering, operations, customer-facing teams, and commercial functions to translate market needs into product priorities.

Akey’s move from worldwide operations into product management reflects the connection between these functions. Experience working directly with operational teams can provide insight into how products are used, where processes create challenges, and which capabilities may have the greatest impact on customers.

The appointment also comes as Demand AI continues to position its business around AI-powered B2B marketing and go-to-market technology. The company’s current platform and services span areas including audience segmentation, buyer intent, data, engagement, and campaign management.

For the wider MarTech industry, the move highlights how product leadership is becoming increasingly connected to customer experience and operational knowledge. As AI changes the development and delivery of marketing technology, product teams are taking on a larger role in determining how these technologies translate into practical applications for businesses.

Akey’s promotion adds product management leadership to Demand AI’s continued development of its B2B marketing technology portfolio.