Diversified Names Alison Gensheimer as SVP, Global Marketing

Diversified has named Alison Gensheimer as Senior Vice President, Global Marketing, adding a new senior marketing leader to its organization.

Gensheimer brings experience in building marketing organizations across brand strategy, demand generation, and go-to-market functions. According to Diversified, she has led teams across five regions and worked on developing global demand-generation capabilities and repositioning organizations around changes in their offerings and market positioning.

In her new role, Gensheimer will lead Diversified’s global Marketing organization and work with Sales and regional leadership. Her responsibilities will include strengthening the company’s market positioning and how its range of solutions is communicated to audiences across regions.

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Gensheimer’s background includes marketing leadership roles at Nielsen, where she served in global marketing and performance marketing positions. Nielsen materials have previously identified her as Head of Global Marketing and Head of Performance Marketing, reflecting experience across B2B marketing, demand generation, advertising, and measurement.

Her appointment comes as B2B technology companies continue to bring brand, demand generation, product positioning, and go-to-market planning closer together. Marketing leadership roles increasingly span both market awareness and measurable pipeline activity, while also requiring coordination with sales and regional teams.

Diversified operates across technology and business services, with its work spanning areas including audio visual technology and related solutions. The company’s marketing organization will now be led globally by Gensheimer as it continues to align its messaging and demand-generation activities across markets.

The move adds experience in global marketing and B2B demand generation to Diversified’s leadership team, reflecting the broader shift toward integrated marketing organizations that connect brand, customer engagement, and revenue-focused activities.