Heinz Marketing Names Jenn Steele as COO and President

Heinz Marketing has appointed Jenn Steele as Chief Operating Officer and President, placing her in charge of the firm’s day-to-day operations as founder Matt Heinz moves into the role of CEO. 

Steele brings a background in B2B marketing, executive leadership, and company operations. She began her B2B marketing career in 2009 and previously worked at HubSpot before holding CMO roles at several B2B software companies. She also served as CEO of Kissmetrics and co-founded SoundGTM.

Her relationship with Heinz Marketing predates the new appointment. According to the company, Steele first worked with Heinz Marketing in 2018 on content projects and client engagements. She later worked with the firm from the client side, hiring Heinz Marketing to support demand generation at one of her companies. More recently, she collaborated with the team on incorporating the Predictable Pipeline Method into AI tools used by its consultants.

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As COO and President, Steele will oversee the firm's daily operations. Matt Heinz will remain founder and CEO, with a greater focus on company direction, client relationships, content, events, and engagement with the broader marketing community.

The leadership transition also follows the retirement of Maria Geokezas, who served as Heinz Marketing's COO for nearly five years and spent almost 17 years with the company. Steele and Geokezas worked together during the transition ahead of the change.

The appointment comes as B2B marketing firms continue to adapt their operating models around demand generation, go-to-market strategy, marketing operations, and AI-enabled workflows. Heinz Marketing's work spans these areas, with its Predictable Pipeline methodology forming part of its approach to B2B sales and marketing execution.

Steele's move into the COO and President role adds an executive with both marketing and operating experience to Heinz Marketing's leadership structure, while the transition gives Matt Heinz a more focused CEO remit.