Innovid Promotes Dan Mouradian to EVP, Global Client Solutions

Innovid has promoted Dan Mouradian to Executive Vice President, Global Client Solutions, expanding his leadership responsibilities within the connected TV (CTV) and advertising technology company.

Mouradian has been with Innovid in its Global Client Solutions organisation and has previously held the title of Senior Vice President, Global Client Solutions. His work has included engagement with advertisers and industry partners around CTV advertising, measurement, creative and campaign performance. Innovid has also featured Mouradian in industry discussions focused on the evolution of television advertising and streaming.

In his expanded role, Mouradian will continue to work across client solutions as advertisers navigate changes in television consumption and the growing use of streaming platforms. His remit sits within an area that increasingly connects media planning, creative execution, audience targeting and measurement.

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The shift from linear television to connected TV has created new requirements for advertisers, particularly around measurement and optimisation. Unlike traditional television campaigns, CTV can provide more granular data that allows marketers to assess audience reach, frequency and campaign response.

Mouradian has previously discussed the role of measurement in CTV, including the importance of using campaign insights to inform subsequent advertising activity. He has also participated in industry conversations around dynamic creative, shoppable advertising and the intersection of CTV and retail media.

His promotion comes as advertisers continue to manage an increasingly fragmented television environment, with audiences distributed across streaming services, connected devices and traditional TV. This has increased the importance of coordinating campaigns across screens while maintaining consistent measurement.

At Innovid, Mouradian’s expanded remit will place him in a broader global client solutions leadership position. The role brings together client engagement and the changing requirements of CTV advertising as brands continue to evaluate how streaming can be planned, activated and measured alongside other media channels.