Ipsos Names Rosie Phillips as Director of Programmatic Sales

Ipsos has appointed Rosie Phillips as Director of Programmatic Sales, adding a dedicated leadership role focused on programmatic advertising within the company’s commercial organization.

The appointment comes as programmatic advertising continues to evolve alongside changes in audience targeting, measurement, privacy, and the use of data across digital media. For research and measurement companies, programmatic capabilities are increasingly connected to how advertisers understand audiences and assess campaign performance.

In her new role, Phillips will work within Ipsos’ advertising and media business, with responsibilities centered on developing programmatic sales activity and building relationships across the advertising ecosystem. The position places commercial engagement alongside the company’s broader work in audience insights, measurement, and market research.

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Programmatic buying has also become more closely linked with measurement and audience intelligence as advertisers seek to understand not only where campaigns run, but also which audiences they reach and how media investments perform. This has increased the importance of roles that connect technology-enabled media buying with client requirements.

Phillips’ appointment reflects this broader shift in the advertising market, where sales teams increasingly operate across data, media technology, and measurement. Her focus on programmatic sales will form part of Ipsos’ wider engagement with the digital advertising ecosystem.

As the programmatic landscape continues to change, the role also highlights the growing intersection between advertising technology and research-driven audience understanding. For Ipsos, Phillips will contribute to this area through her focus on programmatic sales and client relationships.