Jellyfish Appoints Aimee Langham as Vice President, Media Strategy

Jellyfish has appointed Aimee Langham as Vice President, Media Strategy, adding to its media leadership as the agency continues to develop its integrated digital marketing capabilities.

Langham announced her appointment through sharing that she has started the new position at the global digital marketing business. While details of her previous experience and specific responsibilities in the new role were not included in the public announcement, the appointment places her within Jellyfish’s media strategy function.

The move comes as media strategy continues to evolve beyond traditional channel planning. Brands are increasingly looking for integrated approaches that connect audience insights, creative development, media investment, and campaign performance across digital platforms. Agencies are also adapting to changes in consumer behavior, emerging advertising technologies, and the growing influence of artificial intelligence on marketing operations.

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Jellyfish operates across digital strategy, creative analytics, paid media, search, and integrated campaign planning. Its model brings these capabilities together to help brands coordinate marketing activity across channels and markets.

The addition of Langham to its media leadership comes amid broader changes in the advertising industry, where agencies are placing greater emphasis on connecting strategic planning with measurable business outcomes.

Although the announcement does not outline Langham’s immediate priorities, her appointment marks a new leadership chapter for Jellyfish’s media strategy operations.