tmp Appoints Toby Newman as Media Campaign Director

tmp has appointed Toby Newman as Media Campaign Director, adding to its team as the B2B marketing agency continues to bring media, creative, strategy, and demand generation capabilities together for its clients.

Newman announced his appointment by sharing that he has joined the agency in the new position. The announcement marks a new professional chapter for him, although details about his previous role and specific responsibilities at tmp were not included in the public post.

The appointment comes as B2B marketing agencies face growing expectations to connect media campaigns with broader business objectives. Companies are increasingly looking for integrated marketing approaches that combine audience engagement, brand visibility, demand generation, and measurable commercial outcomes.

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tmp, formerly known as The Marketing Practice, works across B2B marketing disciplines, including media, account-based marketing, creative, demand generation, and marketing strategy. Its approach focuses on aligning these capabilities to help enterprise organizations connect brand activity with business growth.

Newman's appointment as Media Campaign Director adds to the agency's media function at a time when campaign planning and execution are becoming increasingly interconnected with data, technology, and performance measurement.

While further information about Newman's professional background and the scope of his new responsibilities has not been publicly detailed, the move represents his transition into the role at tmp.