Monks Appoints Amman Badlani as SVP, Commerce & Retail Media, North America

Monks has appointed Amman Badlani as Senior Vice President, Commerce & Retail Media, North America, strengthening its leadership in a marketing segment that continues to gain importance as brands and retailers rethink digital commerce and advertising strategies.

Badlani announced the appointment, sharing that he has joined the company after building his career across agency-side roles, client-side positions, and independent consultancy. He noted that the new opportunity brings together these different professional experiences at a time when commerce and retail media are undergoing significant developments.

In his announcement, Badlani also acknowledged Gila Wilensky for her support and leadership during his transition into the organization.

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The appointment comes as retail media continues to evolve beyond traditional sponsored product placements. Brands are increasingly exploring ways to connect advertising investments with shopping experiences, consumer data, and measurable sales outcomes. This has also increased demand for integrated commerce strategies that bring media planning, audience insights, and retail partnerships together.

Badlani's appointment places him in a leadership position focused on commerce and retail media across North America. His experience working across agencies, advertisers, and consultancy environments provides exposure to different sides of the marketing ecosystem.

As companies continue to invest in commerce-led advertising and retail media networks, leadership in this area is becoming increasingly relevant for agencies working to connect marketing activity with commercial performance.