Just Global Promotes Crystal Davis to Senior Media Operations Manager

Just Global has promoted Crystal Davis to Senior Media Operations Manager, expanding her responsibilities within the agency’s media operations function.

Davis moves into the senior role as media operations continues to play an important part in coordinating the systems, processes, platforms, and workflows behind modern marketing campaigns. The position sits within an area of agency operations that connects media planning and activation with the technology and processes required to manage campaigns across multiple channels.

Her promotion comes as media organizations increasingly rely on integrated technology stacks and data-driven workflows. Campaigns can involve programmatic platforms, social media, search, connected TV, digital video, analytics, measurement tools, and multiple agency teams, creating additional operational requirements for media organizations.

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Media operations teams are often responsible for supporting the processes that connect these different components. This can include campaign setup and management, platform coordination, data and reporting workflows, quality control, and collaboration between media teams and technology partners.

Davis’ move into the Senior Media Operations Manager position reflects the growing importance of dedicated operational expertise within agency environments. As media execution becomes more technology-dependent, operations roles increasingly intersect with data management, automation, measurement, and campaign governance.

For Just Global, the promotion adds senior-level responsibility within its media operations structure. The role also places Davis within a function that supports the coordination of media activity as clients increasingly work across fragmented digital and traditional media environments.

The change highlights how agency career paths are expanding beyond traditional planning and buying roles. Media operations has become a specialized discipline, with professionals working across technology, processes, data, and campaign execution.

Davis’ promotion therefore represents a move into a broader operational remit at Just Global, reflecting the increasingly complex systems required to support media activity across today’s marketing landscape.