Locality Appoints Saul Stetson as SVP, Head of Product
Locality has appointed Saul Stetson as Senior Vice President and Head of Product, adding senior product leadership as the company continues to operate in the evolving local television and advertising market.
Product leadership has become increasingly important across media and advertising as companies adapt to changing audience behaviors, new advertising technologies, and growing demand for measurable campaign outcomes. For businesses working across local media markets, product development must account for the needs of advertisers, media partners, and audiences while responding to changes in how television content is consumed.
Locality operates in the local television advertising sector, connecting advertisers with audiences through local broadcast television. The market presents distinct challenges as advertisers seek to combine the reach of television with more targeted planning, campaign measurement, and data-informed decision-making.
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A senior product leadership role typically involves defining product strategy, prioritizing development initiatives, and coordinating teams across engineering, sales, marketing, and business operations. In advertising technology, these responsibilities can also include evaluating market requirements, improving platform capabilities, and aligning product development with customer needs.
The broader television advertising landscape is changing as streaming services, connected TV, and digital video reshape how audiences access content. Advertisers are increasingly considering how local television fits into cross-channel media plans and how campaign performance can be measured across different environments. These shifts place greater emphasis on products that help simplify planning, execution, and reporting.
For media companies, product strategy can help bridge established advertising models with evolving technology and measurement expectations. Leaders in these roles must balance innovation with the practical requirements of advertisers and media partners operating across different markets.
