Mediaocean Names Patrick Foote as EVP, Independent Agency and Brand Sales - Innovid & Prisma

Mediaocean has appointed Patrick Foote as Executive Vice President, Independent Agency and Brand Sales, overseeing sales efforts spanning Innovid and Prisma. The appointment adds to the company’s commercial leadership as advertisers and agencies navigate an increasingly complex omnichannel media landscape.

Foote shared the news in a professional update, marking his move into the new role. His responsibilities will focus on independent agencies and brands, two important customer groups for Mediaocean’s advertising technology businesses.

Innovid provides technology for ad creation, delivery, measurement and optimization across channels, including connected TV and digital media. Prisma supports media buying workflows and financial operations, helping agencies manage media investments and related processes.

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The two platforms serve different parts of the advertising lifecycle, making coordination across sales and customer relationships important as marketers seek more connected approaches to planning, activation and measurement.

Foote’s appointment comes as advertising organizations face pressure to demonstrate campaign performance across a growing mix of media channels. Independent agencies and brand marketing teams must balance fragmented platforms, measurement requirements and expectations for greater visibility into advertising investments.

Mediaocean operates across advertising infrastructure, with products designed to support media management, execution and measurement. Its broader portfolio includes Innovid, Prisma and Protected, which focuses on advertising verification and brand safety.

By assigning Foote leadership responsibilities across independent agency and brand sales for Innovid and Prisma, Mediaocean is aligning commercial engagement with two distinct areas of its advertising technology business.

The move reflects the continued importance of sales leadership and customer relationships as adtech providers work with agencies and brands to address changing media-buying practices and the demand for more integrated advertising workflows.