Sparks Promotes Corey Visalli to Associate Account Director

Sparks has promoted Corey Visalli to Associate Account Director, expanding his responsibilities within the agency's account management organization.

Visalli has been with Sparks in Philadelphia and has worked across account-related responsibilities at the experiential marketing agency. His professional profile identifies Sparks as his current employer, while earlier career information places him in the Philadelphia marketing and events environment.

In his new role, Visalli will take on broader responsibilities across client accounts, supporting relationships between clients and Sparks' internal teams. Associate account director positions within agencies typically involve coordinating client requirements, managing project activity, and working with strategy, creative, production, and other specialist teams to support delivery.

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The promotion comes as experiential marketing continues to become more closely connected with broader brand and marketing strategies. Agencies are increasingly working across events, conferences, exhibitions, digital experiences, and other forms of live engagement, requiring account teams to coordinate multiple disciplines and stakeholders.

Sparks operates as an experiential marketing agency with capabilities spanning strategy, creative, production, events, exhibits, and brand experiences. The agency works with companies across sectors including technology, healthcare, financial services, sports, and entertainment.

Account leadership has also become more complex as experiential programs involve larger teams, multiple locations, technology platforms, and increasingly detailed measurement requirements. Client-facing roles therefore often sit at the center of communication between brands and the different agency functions involved in developing and executing programs.

Visalli's move into the Associate Account Director position adds another level of account leadership within Sparks as the agency continues to manage client programs across its experiential marketing operations.

The promotion reflects the broader development of agency account management roles, where client relationships increasingly intersect with project coordination, strategic planning, production, and the delivery of integrated marketing experiences.