Microsoft Promotes Anthony Susi to Sr Director, Head of Brand Solutions

Microsoft has promoted Anthony Susi to Senior Director, Head of Brand Solutions, expanding his responsibilities within the company’s marketing organization.

In his new role, Susi will lead the Brand Solutions function, with a focus on developing and supporting marketing solutions that connect Microsoft’s brands, products, audiences, and broader business objectives. The position places brand strategy and solutions development within a broader marketing environment shaped by changes in media, technology, and consumer engagement.

Brand solutions teams typically work across multiple marketing disciplines, bringing together strategy, creative, media, content, partnerships, and audience insights to address specific business and marketing requirements. At a company with Microsoft’s broad product and services portfolio, this type of role can involve coordinating efforts across different parts of the organization.

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The appointment also comes as technology companies continue to adapt their marketing strategies around AI, changing customer behaviors, and increasingly fragmented media environments. Brand teams are being asked to connect traditional brand-building activities with digital experiences, data, technology, and measurable business outcomes.

Susi’s expanded position places these areas within his new remit as Head of Brand Solutions. His responsibilities will include working with marketing stakeholders and cross-functional teams to shape solutions that support Microsoft’s brand and marketing priorities.

The move reflects the continued expansion of senior marketing roles beyond individual channels. Brand leadership increasingly involves connecting strategy with technology, audience engagement, media, and execution across multiple platforms.

For Microsoft, Susi’s promotion adds senior leadership to its brand-solutions function. His new role will focus on bringing together the different components of brand and marketing activity as the company operates across an increasingly technology-driven advertising and media landscape.

The appointment marks an expanded leadership responsibility for Susi within Microsoft, with brand solutions becoming the central focus of his new position.