OMD Names Gylije Veljic as Head of Client Operations
OMD has appointed Gylije Veljic as Head of Client Operations, adding a new leadership remit focused on client delivery and the coordination of people, capabilities, technology, and evolving ways of working.
Veljic takes on the role as media agencies continue to bring together increasingly connected teams, technology platforms, data, and operational processes across client engagements. Her appointment places client operations at the intersection of these areas, with the function playing a role in how agency capabilities are translated into day-to-day client delivery.
Client operations has become a broader discipline within media agencies as organizations manage increasingly complex marketing programs. The function can involve coordinating specialist teams, supporting operational processes, aligning technology and data resources, and helping maintain consistency across client accounts.
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OMD's global leadership structure includes dedicated roles across client operations and delivery, media creativity, product, strategy, and investment. The agency currently lists Meaghan Murphy as Vice President, Client Operations & Delivery, alongside other global and regional leadership roles.
The appointment also comes as artificial intelligence and connected technology become more closely integrated into agency workflows. For client operations teams, this can mean coordinating new technology capabilities alongside existing people, processes, and specialist expertise.
OMD operates across 120 markets with approximately 15,000 people and 100 offices, according to the agency. Its global operations span media, data, strategy, creativity, and technology-related capabilities.
Veljic's move to Head of Client Operations adds to OMD's leadership structure as the agency continues to manage the operational complexity of modern media programs. The role reflects the expanding remit of client operations, where coordination between people, technology, and delivery processes is increasingly part of agency leadership.
