ServiceNow Names Sarah Chaseling as Senior Partner Marketing APAC
ServiceNow has named Sarah Chaseling as Senior Partner Marketing APAC, adding regional marketing leadership focused on its partner ecosystem across the Asia-Pacific market.
Chaseling’s new role places her within ServiceNow’s partner marketing organization, where partner programs and go-to-market activities are increasingly connected to sales, enablement, demand generation, and customer engagement.
ServiceNow operates a broad partner ecosystem covering resellers, service providers, consulting and implementation partners, and technology companies building applications and integrations on its platform. The company provides partners with marketing resources, enablement programs, demand-generation support, and other tools to support joint go-to-market activities.
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The appointment comes as ServiceNow continues to expand its APAC operations and partner network. The company’s current APAC partner roles include responsibilities around recruiting and enabling partners, developing partner-led go-to-market programs, generating pipeline, and coordinating marketing and sales resources across the region.
Partner marketing has become an increasingly specialized function within enterprise technology companies. Rather than focusing only on co-branded campaigns, partner marketing teams can work across joint demand generation, events, content, sales enablement, pipeline development, and market-specific programs.
For ServiceNow, this function sits alongside a growing regional organization. The company lists Adrian Johnston as President, Asia Pacific, while Michael Park serves as SVP, Global Partnerships and Channels.
The move also comes during a broader expansion of ServiceNow’s AI and enterprise technology positioning. In August 2026, the company appointed Simon Mouyal as Chief Marketing Officer, with responsibility for its global marketing and communications organization.
Chaseling’s appointment adds dedicated partner marketing leadership for APAC as ServiceNow continues to coordinate its marketing, sales, and partner activities across one of its key regional markets.
