Omnicom Media UK Names Matt Lamprell to Lead Martech & Data Solutions

Omnicom Media UK Names Matt Lamprell to Lead Martech & Data Solutions, after nearly 12 years at MG OMD. The marking the end of a significant chapter at the media agency and the beginning of a new focus on marketing technology and data capabilities.

During his time at MG OMD, Lamprell worked across data, technology, and media, including serving as Head of Data & Tech. His work has included areas such as first-party data, paid media, and the use of data to support marketing decision-making.

In his new position, Lamprell will focus on shaping and growing Martech & Data Solutions within Omnicom Media UK. The move comes as media and marketing organizations increasingly connect data infrastructure, technology, audience intelligence, and media activation.

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Omnicom Media UK brings together capabilities across media planning, buying, data analysis, targeting, digital, search, and other marketing services.

The changing martech landscape is also making the relationship between data and media more complex. Marketers are navigating privacy changes, fragmented customer journeys, AI-driven tools, and growing expectations around measurable business outcomes.

Lamprell’s transition places his experience at the intersection of these developments, with his new role focused on building capabilities that connect technology and data more closely with modern media operations.