Scowtt Appoints Ben Trenda as Chief Revenue Officer

Scowtt has appointed Ben Trenda as Chief Revenue Officer, bringing an experienced AdTech executive into the company as it expands its enterprise sales, agency partnerships, and go-to-market operations.

Trenda brings more than two decades of experience across digital advertising and marketing technology. His career includes roles at Overture/Yahoo, AOL, and Rubicon Project, now part of Magnite. He has also founded and led several AdTech companies, including iSocket, Are You a Human, and Goodtalk, and previously held revenue leadership positions at Parsec Media and Spaceback.

At Scowtt, Trenda will oversee the company's revenue organization, including enterprise sales, agency relationships, partnerships, and go-to-market strategy. The role brings together several commercial functions as Scowtt develops its position in predictive AI for advertising, marketing, and sales.

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Scowtt's technology connects first-party CRM and behavioral signals with AI models to predict which prospects are likely to become customers and estimate their future value. These predictive signals can then be activated across advertising platforms including Google, Meta, and TikTok.

The appointment follows Scowtt's $12 million Series A funding round, led by Inspired Capital, with participation from LiveRamp Ventures and Angeles Ventures. The company said it had doubled annual recurring revenue and tripled its customer base during the first half of 2026, while its technology was deployed across more than $500 million in performance marketing spend.

Trenda's appointment comes as advertising technology increasingly shifts from optimizing campaigns around historical conversion signals toward using customer and business outcome data to inform media decisions. His background across programmatic advertising, digital media, and AdTech startups places him within that broader transition as Scowtt builds out its commercial organization.