OuterBox Promotes Rebecca Grandidier to Associate Director of Paid Social

OuterBox has promoted Rebecca Grandidier to Associate Director of Paid Social, expanding her responsibilities within the agency’s paid media organization.

In her new role, Grandidier will focus on paid social strategy and execution, working across campaigns designed to connect brands with audiences through social advertising platforms. The position adds a broader leadership dimension to her work as paid social continues to be an important part of digital marketing programs.

Paid social has become an increasingly specialized area within agency marketing teams. Brands now manage campaigns across platforms such as Meta, LinkedIn, TikTok, Pinterest, and other social networks, with teams responsible for audience targeting, creative testing, campaign optimization, budget allocation, and performance measurement.

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For agencies, paid social leadership also increasingly involves connecting channel activity with wider marketing objectives. Rather than operating as an isolated advertising function, paid social can work alongside search, SEO, content, analytics, and other digital channels to support broader customer acquisition and engagement programs.

OuterBox operates across digital marketing services including SEO, paid search, paid social, content marketing, web design, and ecommerce marketing. Its work with clients spans both organic and paid digital channels, creating a broader environment in which paid social strategies can be integrated with other marketing activities.

Grandidier’s promotion places her within this broader paid media structure, with the Associate Director title indicating increased responsibility for strategy, campaign management, and potentially cross-functional coordination.

The move comes as marketers continue to navigate changes in social advertising, including evolving privacy requirements, automated campaign systems, new targeting approaches, and increasing reliance on first-party data and measurement.

As paid social becomes more data-driven and closely connected to broader digital strategies, leadership roles in the discipline are also expanding beyond campaign execution. Grandidier’s new position reflects that shift, placing greater emphasis on strategy and the coordination of paid social activity within wider marketing programs.