OutSystems Names April Miller as Director, Sales Process & Technology

OutSystems has appointed April Miller as Director, Sales Process & Technology, adding a leadership role focused on the processes and technology supporting the company’s sales organization.

Miller’s new position brings together two areas that have become increasingly connected within B2B organizations: sales operations and technology. The role is centered on helping structure sales processes, improve operational workflows, and support the use of technology across the sales function.

As sales organizations manage larger volumes of customer data, digital interactions, and increasingly complex buying journeys, technology has become an important part of how teams manage prospects and customer relationships. CRM platforms, automation, analytics, and AI-enabled tools are increasingly used to support activities ranging from lead management to pipeline visibility and sales forecasting.

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For a company operating in the enterprise software market, sales-process management also requires coordination between sales, marketing, customer teams, and technology functions. Clear processes can help teams maintain consistency across regions while giving sales representatives access to relevant customer and business information.

Miller’s role at OutSystems places this operational focus within the company’s broader sales organization. Her responsibilities will include working with stakeholders to assess sales processes, identify opportunities for technology improvements, and support the implementation and adoption of systems that enable sales teams.

The appointment comes as B2B technology companies continue to reassess their go-to-market operations. Sales teams are increasingly expected to work with data-driven processes while adapting to buyers who conduct more research independently before engaging with vendors.

This has increased the need for sales technology leaders who can connect business processes with the systems supporting them. Rather than treating technology as a standalone function, organizations are increasingly integrating it into everyday sales operations.

For OutSystems, Miller’s appointment adds leadership around this intersection of sales process and technology. Her new role will focus on how systems, workflows, and sales practices work together to support the company’s commercial organization.