Power Digital Marketing Names Yenda Rivas Associate Account Director

Power Digital Marketing has named Yenda Rivas as Associate Account Director, expanding her responsibilities within the agency’s client services organization.

Rivas will take on the new role as businesses and brands continue to place greater emphasis on integrated digital marketing strategies, measurable performance, and closer alignment between agency teams and business objectives.

As an Associate Account Director, her responsibilities are expected to center on client relationships and the coordination of marketing initiatives across internal teams. Account leadership roles within digital agencies typically connect client objectives with strategy, campaign execution, performance reporting, and day-to-day collaboration between specialist teams.

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The appointment comes as digital marketing agencies continue to operate across an increasingly broad mix of channels, including paid media, search, social media, content, analytics, and customer experience. This expansion has also increased the need for account leaders who can coordinate multiple disciplines while maintaining alignment with client priorities.

Power Digital Marketing operates as a digital marketing agency serving businesses across areas including performance marketing, SEO, content, paid media, and other digital marketing functions. Its account teams work alongside channel specialists to manage client programs and connect marketing activity with business goals.

Rivas’ move into the Associate Account Director position adds another layer of client leadership within the agency. The role places her at the intersection of client management and digital marketing execution, with responsibilities likely to involve coordinating teams and maintaining relationships across ongoing engagements.

The promotion also reflects the continued specialization of agency career paths, where account management roles increasingly require an understanding of multiple marketing disciplines and the ability to work across strategy, execution, data, and client communication.

As brands continue to navigate fragmented digital channels and changing customer expectations, account leadership remains an important part of how agencies organize client work. Rivas’ new position places her within that function as Power Digital Marketing continues to manage integrated digital marketing programs for its clients.