Publicis Pro Names Katie Pospischil as Managing Director

Publicis Pro has named Katie Pospischil as Managing Director, adding a new leadership responsibility to her 11-year career in the marketing and communications industry.

Pospischil has built her career within the agency sector, with experience spanning B2B marketing, client relationships, strategy, and agency operations. Her move into the Managing Director role places her in a broader leadership position at Publicis Pro, the specialist B2B marketing agency within Publicis Groupe.

Publicis Pro brings together strategy, creative, media, influence, demand generation, content, and other B2B marketing capabilities. The agency operates across a network covering Europe, North America, and Asia, with its London headquarters serving as a central base.

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In her new role, Pospischil will be responsible for agency leadership and the continued development of client and team relationships. Her remit comes at a time when B2B agencies are managing increasingly connected marketing programs, combining brand, content, media, data, technology, and demand generation.

Pospischil's career progression also reflects the changing expectations placed on agency leadership. Managing directors are increasingly required to balance client delivery and commercial responsibilities with talent development, operational decision-making, and the integration of new marketing capabilities.

Her appointment follows the leadership structure already established at Publicis Pro, where senior executives oversee areas including strategy, creative, media, and client services. The agency is part of Publicis Groupe's wider B2B offering, giving its leadership team access to the group's broader technology, data, and marketing resources.

For Pospischil, the move represents a progression into agency-wide leadership after more than a decade in the industry. Her focus will now extend beyond individual client and marketing responsibilities toward the broader management of Publicis Pro and its teams.

The appointment comes as B2B marketing continues to evolve around changing buyer behavior, AI, data, and increasingly integrated marketing channels, creating a broader remit for agency leadership.