Foundry Appoints Natalie Bustamante as Sales Director, US

Foundry Announces the appointment of Natalie Bustamante on a new role as Sales Director, US, marking another step in her career across technology media, marketing, and business development. Bustamante announced that she shared the start of her new position at the technology-focused media and research organization.

Bustamante brings extensive experience working with technology marketers and business leaders. Her professional background includes more than a decade at Black Hat, where she played a role in developing the brand and working with organizations across the cybersecurity ecosystem. Her LinkedIn profile also reflects experience in sales leadership, client relationships, and B2B technology marketing.

Her move to Foundry comes at a time when B2B technology marketing is changing rapidly. Marketers are increasingly looking beyond traditional advertising toward integrated programs that combine research, editorial content, events, digital experiences, and targeted engagement.

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Foundry operates across technology media, research, events, and marketing services, giving its commercial teams a role that extends beyond conventional media sales. Bustamante’s experience across technology and cybersecurity audiences provides relevant industry context as she takes on responsibility for the US market.

The appointment also highlights the continued importance of sales leaders who understand the increasingly connected relationship between technology brands, content, audiences, and measurable business outcomes.