Assertive Yield expands team with senior appointments of Shez Iqbal and Jack Watt

Assertive Yield announced the strategic expansion of its team with two senior appointments: Shez Iqbal as Senior Director, Global App Monetisation, and Jack Watt as Lead Sales Engineer, EMEA.

The hires mark a significant step in Assertive Yield’s continued expansion and global growth, strengthening its technical and commercial capabilities across the app ecosystem and European markets.

Shez Iqbal joins Assertive Yield with more than 20 years’ experience in digital media and ad tech. He has held senior roles at Criteo, Sabio, Sublime (now part of Azerion), LiveIntent and Outbrain, and brings an extensive international network together with deep expertise in publisher monetisation, programmatic infrastructure and emerging channels, including mobile app and CTV. In his new role, Shez will lead the company’s global in-app growth strategy, expanding partnerships with publishers, app developers and SSPs to help customers maximise value from their monetisation stacks.

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Jack Watt joins to lead Sales Engineering across EMEA, bringing 13 years of ad tech experience. His background spans commercial operations, programmatic strategy and product management, including a long tenure at MinuteMedia. He has a deep understanding of ad serving infrastructure and data strategy, and will focus on supporting the company’s regional expansion, working directly with tier-one publishers and technology partners to refine their technical roadmaps.

Sherzod Rizaev, COO of Assertive Yield, said: “We are thrilled to welcome Shez and Jack to the team. Their combined experience and deep technical expertise are exactly what we need as we scale our global footprint. Shez’s vision for app monetisation and Jack’s ability to solve complex engineering challenges will be instrumental in driving the next chapter of growth for our clients and our platform.”

About Assertive Yield

Assertive Yield stands as a global leader in empowering publishers, SSPs, and Ad Networks to maximise their revenue potential. Its suite of solutions, including AY Prebid Server, Yield Manager, Yield Intelligence, Yield Optimisation, and Traffic Shaping, leverages AI and powerful scripts to offer comprehensive data from all revenue sources, enabling publishers to enhance both revenue and user experiences.