Twilio Names Holly Chase as Director, Enterprise Engagement

Twilio has appointed Holly Chase as Director, Enterprise Engagement, adding a new leadership role focused on enterprise customer engagement within the communications technology company.

Chase takes on the position as enterprise engagement continues to evolve alongside changes in how businesses communicate with customers across digital channels. Her new remit places her within a function that connects customer relationships, engagement strategies, technology, and business operations.

At Twilio, enterprise engagement sits within a broader ecosystem of customer communications and engagement technologies. The company provides businesses with tools for areas including messaging, voice, email, customer data, and other communication channels. These capabilities are increasingly used by enterprises to manage interactions across multiple stages of the customer journey.

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The Director, Enterprise Engagement role comes at a time when businesses are placing greater emphasis on coordinating customer communications across channels rather than managing individual touchpoints separately. For enterprise teams, this can involve aligning marketing, sales, customer service, and technology functions around customer engagement programs.

The appointment also reflects the expanding responsibilities associated with enterprise engagement leadership. Beyond campaign execution, such roles can involve understanding customer requirements, coordinating internal teams, supporting adoption of technology platforms, and connecting engagement activity with broader business objectives.

For technology companies serving enterprise customers, customer engagement has become closely linked with data, automation, artificial intelligence, and personalization. Organizations are increasingly looking at how these technologies can support more consistent interactions while managing the operational complexity that comes with large customer bases and multiple communication channels.

Chase’s appointment adds another layer of leadership to Twilio’s enterprise engagement efforts as the company continues to operate across the broader customer communications technology market.

Her new role will focus on enterprise engagement as businesses continue to reassess how technology, data, and communication channels work together to support customer relationships.