Sage Promotes Emma Bryson to Marketing Director

Sage has promoted Emma Bryson to Marketing Director, expanding her responsibilities within the company's marketing organization as it continues to address the changing needs of small and medium-sized businesses.

Bryson has spent seven years at Sage and has held marketing roles focused on the small business segment. Her experience includes work across marketing, account management, digital transformation, and AI adoption. Her public profile also identifies her as Sage's UKI Small Business Marketing Lead, a role in which she has focused on the UK small business market.

Her previous work has included developing marketing initiatives around the challenges facing small businesses, including technology adoption, productivity, financial management, and digital transformation. She has also contributed industry commentary on the practical use of AI by small businesses and the impact of Making Tax Digital on financial visibility.

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In the Marketing DiIntentsify as VP of Global Accounts,rector position, Bryson will take on a broader leadership remit as Sage continues to evolve its marketing approach around cloud software, financial technology, and AI-enabled business tools.

The move comes as marketing teams in the business software sector increasingly need to connect product messaging with practical business outcomes. For small and medium-sized businesses in particular, marketing increasingly involves explaining how automation, AI, financial technology, and digital tools can address operational challenges without adding unnecessary complexity.

Sage has also strengthened its broader leadership team in 2026, including the appointments of Krish Vitaldevara as Chief Product Officer and Anand Swaminathan as Chief Strategy Officer. The changes come as the company continues to invest in AI-powered products and its wider product and growth strategy.

Bryson's promotion adds marketing leadership with established experience in the small business segment. Her expanded role comes at a time when technology marketers are increasingly balancing product communication with changing customer expectations around AI, automation, and digital adoption.